What single element can't every photographer live without? Light. And a seasoned photographer knows how to control light to get the exact exposure they want throughout every scene. Controlling light is no easy task, and that is why photographers rely on well designed flash units and modifiers to bend, shape and project light at their will. The best photographers know just what type of light to add or take away to make their subject stand out from the rest of the scene. "I have had the pleasure of working on the team at Will Cadena Imagery for several years and experienced first hand how to take control of the magical elements and style of using light. There is no question Will Cadena is one of these special strobists who knows how to use flash, available light and modifiers to create unique perspectives and breathtaking commercial looking images," said Joey Corsica, 1st Assistant.
Next time you’re in a situation where you think it may make a great black and white image, switch your camera into monochrome mode and start visualizing in black and white.
One of the most inexpensive, easy to use tools in your camera bag should be a good quality all-in-one reflector like the Westcott Omega 360 Reflector. Knowing how to manage light is key; and this simple tool can bring light back in to serve as a fill light or can be used as a key light. Using these properly can be easy, but is often misconstrued by Hollywood and glamour photographers. To get really clean results, try keeping the reflector parallel to your subject. In other words, if your subject is standing tall keep the reflector vertical as if they are looking into a mirror. Holding the reflector below your subject creates up-lighting (or spooky campfire lighting), and unless it's acting as a minor fill it can destroy the image.
Another way to utilize the Omega is to use it as a scrim or diffuser, or, if you wish to eliminate light from a subject or scene. For instance, when photographing brides who are wearing a beautiful detailed and white reflective dress, you can use the Omega's black or diffuser disk to eliminate or soften the light from your scene. This will preserve all the detail of the dress rather than blowing it out.
This is why I love the Omega reflector. I've actually found new uses for my reflectors, and I enjoy using its ring/shoot through configuration to give me the look of a ring flash without all the extra equipment. I also make use of the Westcott Icelight V2 for their ease of use and consistency in quality of light. Like many other photographers, I have discovered the best way to use the Icelights to really enhance an image is to pair them together to create a clamshell. It’s also a great fill for multiple subjects, lit on different planes within a frame (no different when I use to shoot during the film days).
Will Cadena is a photographer who combines a modern, edgy look with traditional photography. Shooting for over 17 years, has given him the experience to break the rules of traditional photography and deliver a whole new look to his images without retouching. He has been a member of the Professional Photographers Association and Wedding & Portrait Photographers International for many years. He has been photographing clothing campaigns, high profile events, and much more for over a decade both here in the US and globally. As Cadena continues to grow as a photographer, he is also growing as an educator and influential part of the photography community. He was one of B&H's featured photographers. He sees "paying it forward" as an important role of more seasoned photographers. He often talks about how he, himself continues to attend workshops because there is always something to learn. For this reason, he truly enjoys and values his opportunities to speak for some amazing companies, in amazing places! These include the Canon Experience Center in California, Album Epoca in Italy, and WPPI in Las Vegas.